姓名:冯熙
职称:副教授
教育背景
理学学士(数学教育),苏州大学(2000)
理学硕士(概率论与数理统计),北京工业大学(2003)
管理学博士 (管理科学与工程),北京航空航天大学(2015)
讲授课程
本科生课程:《概率论与数理统计》,《线性代数》,《高等数学》,《数学建模》,《复变函数》
研究领域
概率论与数理统计、关系营销、消费者行为
研究课题
横向课题:在线教育平台用户特征统计分析(2017-2019)
校级理科项目:性格心理特征对关系利益与关系质量影响的统计分析(2011-2012)
校级理科项目:基于结构方程模型的消费者性格特征对其行为的影响分析(2008-2009)
校级教改项目:工科《线性代数》课程教学体系平台 建设及教学改革研究(2016-2017)
横向项目:技贸措施对我国企业影响的统计方法研究及应用(参与)(2018-2019)
横向课题:国家标准起草单位统计分析算法及工具研究-我国标准起草贡献指数可视化模型研究(参与)(2015-2016)
广电总局项目:数字电影服务管理智能数据资源库模型建立关键技术研究(参与)(2015)
学术成果
[1] Xi Feng, Xinran Wang. Analysis and Comparison of Influence Factors of Movie Box Office in China. 2018 IEEE 3rd Advanced Information Technology, Electronic and Automation Control Conference, 1273-1276. 2018.
[2] Xinran Wang, Xinran Wang, Jianping Chai. The Influence of Film IP Features on the Box Office. 2016 1st IEEE International Conference on Computer Communication and the Internet, 216-219. 2016.
[3] Xinran Wang, Xinran Wang, Jianping Chai, Ruoqiao Li. The Development of IP Film Industry in China, The 5th International Conference on Next Generation Computer and Information Technology, 208-211. 2016.
[4] Xi Feng, Mingli Zhang, Jianhua Ye. Empirical Study of the Influence of Consumer Relationship Proneness on Customer Loyalty in Service Context. International Journal of u- and e- Service, Science and Technology, Vol. 8, No. 4, P195-206. 2015.
[5] Xi Feng, Yan Wang. Empirical Study of Customer Relationship Proneness in Hairdresser’s Context. 10th IEEE Int. Conf. on Service Operations and Logistics, and Informatics, 49-52. 2015.
[6] 张明立,冯熙. 广义虚拟经济视角下的顾客心理需求与特征对顾客忠诚的影响. 广义虚拟经济研究, Vol.5 No.1: 82-89.2014.
[7] Xi Feng. Study on Customer Personality Characteristics and Relationship outcomes using SEM Analysis. Applied Mechanics and Materials, Vol. 462-463, 841-844. 2014.
[8] Feng Xi, Zhang Mingli. Personality Traits, Relational Benefits and Customer Loyalty: An Empirical Study in Service context, Journal of Convergence Information Technology Vol.8 No.10: 691-699. 2014.
[9] Feng Xi, Zhang Mingli. Influence of Personality Traits on Relationship Outcomes. The 3rd International Research Symposium in Service Management (IRSSM-3), 691-699. 2012.
[10] Feng Xi, Zhang Mingli. Impact of Personality Traits on Perception of Relational Benefits: An Empirical Study in Service Context. The 1st International Conference on Information Science and Engineering, 4326-4329. 2009.